Rough Luxe Hotel
‘Rough Luxe’ is as much the name of a movement as an organization, and was coined by the renowned international interior designer and curator, Rabih Hage. Rough Luxe also shares its name with the recently opened Rough Luxe Hotel in Kings Cross, London, whose overall concept and interiors were devised by Hage. This small hotel in a Georgian terraced house is the antithesis of a hotel chain with air-conditioned constancy, polished finishes and bland colours. Instead, visitors step through the door to discover a fascinating blend of urban archaeology; partially sanded surfaces, bare floorboards, walls stripped back to older layers of paint and patching, mingled with gloriously opulent contemporary wallpaper, modern art and exquisitely comfortable beds.
“Beauty is subjective,” Hage explains, who created Rough Luxe name, concept and interior design; “Perfection doesn’t mean beauty. It’s not important. What makes a place great to stay is the location, the welcome you get and how well you are looked after. The material side is irrelevant.”